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Our Proposal Is More Political Than Commercial

Every now and then the BBC helps break up my day…often while I’m eating lunch at my desk (sad, I know). But they’ve got a decent Buffy site. As well as many programs and news articles of interest. Just the other day J pointed out a dramatisation done by BBC Radio…of the trilogy we recently read, ” His Dark Materials“. Haven’t had a chance to listen to the first installment yet, but I should like to soon. Another thing just sent to me…an article about “the French entrepreneur behind Mecca Cola, a new soft drink designed to cash in on anti-American sentiment around the world”. But unlike the Coca-Cola juggernaut, Mecca donates a good portion of its profits. 10% to charities operating in the Palestinian territories and 10% to European NGOs.
“When asked how the company ensures that the money it provides to Palestinians does not get channelled into terrorist activities Mr Mathlouthi says the aid is never given directly as cash.
‘We give help by providing clothes and goods, or by paying the costs of the construction of schools there,’ he said.
‘If we give money we give it to Unicef,’ the United Nations Children’s Fund, he added.
The other 10% is passed on to NGOs based in Europe who are working to promote peace around the world, he said.”
Too bad Mecca itself is another caffeinated cola product. Personally I plan to break my coffee habit. Again. Some day.